Best Cities in the World to Visit

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As travel opens up again, these cities are showing resilience in the wake of the pandemic, attracting international investment and tourists and developing sustainable strategies.

As travel opens up again, these cities are showing resilience in the wake of the pandemic, attracting international investment and tourists and developing sustainable strategies.

The expansion of travel since the pandemic is critical for the recovery of many cities around the globe. An index of the top city destinations in the world by Euromonitor, an international market research company, finds that emerging markets continue to develop leading city destinations and European cities are recovering rapidly.

According to Euromonitor’s report, as the world emerges from the pandemic, the travel and tourism sector drives broader environmental, social and economic sustainability goals. Governments play a more important role in uplifting the tourism sector.

To identify the top city destinations around the world, Euromonitor compares 54 different metrics across six key categories for 110 cities, to create an overall “city attractiveness” score. The six categories are: economic & business performance, tourism performance, tourism infrastructure, tourism policy & attractiveness, health & safety, and sustainability.

The index highlights attributes that can help cities attract international investment, showcasing business readiness, resilience in times of adversity and opportunities for sustainable strategies.

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Here are the top 30 city destinations in the world, and how they rank in each of the six categories.

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1. Paris

Economic & business rank: 21 Tourism rank: 1 Tourism policy & attractiveness rank: 2 Tourism infrastructure rank: 7 Health & safety rank: 71 Sustainability rank: 17Paris ranks No. 1 for tourism performance, which looks at the numbers of both international and domestic tourists and the value they generate. The pandemic has highlighted the need to develop domestic tourism.

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2. Dubai

Economic & business rank: 8 Tourism rank: 8 Tourism policy & attractiveness rank: 4 Tourism infrastructure rank: 20 Health & safety rank: 4 Sustainability rank: 77Shutterstock

3. Amsterdam

Economic & business rank: 6 Tourism rank: 13 Tourism policy & attractiveness rank: 10 Tourism infrastructure rank: 24 Health & safety rank: 51 Sustainability rank: 164. Madrid

Economic & business rank: 33 Tourism rank: 27 Tourism policy & attractiveness rank: 3 Tourism infrastructure rank: 8 Health & safety rank: 58 Sustainability rank: 1Madrid is the leader in the sustainability category. This category scores on climate and pollution, overtourism, Unesco heritage sites and country sustainability. With the increased impact of climate change, not only are governments putting sustainability on their policy agendas but private sector players in the tourism industry are also investing in sustainable business practices, the report says. 

5. Rome

Economic & business rank: 41 Tourism rank: 11 Tourism policy & attractiveness rank: 8 Tourism infrastructure rank: 4 Health & safety rank: 5 Sustainability rank: 36Tumar / Shutterstock

6. Berlin

Economic & business rank: 52 Tourism rank: 7 Tourism policy & attractiveness rank: 6 Tourism infrastructure rank: 18 Health & safety rank: 52 Sustainability rank: 5Josef Hanus/Shutterstock

7. New York

Economic & business rank:13 Tourism rank: 3 Tourism policy & attractiveness rank: 31 Tourism infrastructure rank: 11 Health & safety rank: 99 Sustainability rank: 158. London

Economic & business rank: 10 Tourism rank: 44 Tourism policy & attractiveness rank: 7 Tourism infrastructure rank: 1 Health & safety rank: 73 Sustainability rank: 44London is No. 1 for tourism infrastructure—lodging, transportation, entertainment, shopping and dining—attractions needed to support visitor growth in a city. Cultural sites and educational facilities are key decision factors for city visitors. Diversifying traveler experiences through public-private partnerships is becoming prominent in tourism strategies, the report says.

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9. Munich

Economic & business rank: 15 Tourism rank: 19 Tourism policy & attractiveness rank: 12 Tourism infrastructure rank: 42 Health & safety rank: 37 Sustainability rank: 1110. Barcelona

Economic & business rank: 30 Tourism rank: 20 Tourism policy & attractiveness rank: 5 Tourism infrastructure rank: 21 Health & safety rank: 61 Sustainability rank: 3311. Vienna

Economic & business rank: 19 Tourism rank: 60 Tourism policy & attractiveness rank: 20 Tourism infrastructure rank: 28 Health & safety rank: 10 Sustainability rank: 8Shutterstock

12. Milan

Economic & business rank: 20 Tourism rank: 36 Tourism policy & attractiveness rank: 17 Tourism infrastructure rank: 16 Health & safety rank: 56 Sustainability rank: 4913. Prague

Economic & business rank: 34 Tourism rank: 23 Tourism policy & attractiveness rank: 32 Tourism infrastructure rank: 22 Health & safety rank: 59 Sustainability rank: 9Shutterstock

14. Los Angeles

Economic & business rank: 5 Tourism rank: 12 Tourism policy & attractiveness rank: 47 Tourism infrastructure rank: 14 Health & safety rank: 106 Sustainability rank: 3815. Tokyo

Economic & business rank: 14 Tourism rank: 28 Tourism policy & attractiveness rank: 61Tourism infrastructure rank: 2 Health & safety rank: 53 Sustainability rank: 54Shutterstock

16. Dublin

Economic & business rank: 22 Tourism rank: 55 Tourism policy & attractiveness rank: 1 Tourism infrastructure rank: 53 Health & safety rank: 32 Sustainability rank: 3Dublin leads the pack in the tourism policy category, which looks at both visa requirements and tax-free shopping alongside social media presence. Cities are becoming more active on social media to boost their marketing reach, expand customer base and raise attractiveness. Destination popularity is measured in terms of reviews and number of online searches on social media platforms. 

17. Lisbon

Economic & business rank: 60 Tourism rank: 30 Tourism policy & attractiveness rank: 19 Tourism infrastructure rank: 31 Health & safety rank: 46 Sustainability rank: 1218. Frankfurt am Main

Economic & business rank: 26 Tourism rank: 48 Tourism policy & attractiveness rank: 26 Tourism infrastructure rank: 37 Health & safety rank: 38 Sustainability rank: 619. Zurich

Economic & business rank: 18 Tourism rank: 40 Tourism policy & attractiveness rank: 9 Tourism infrastructure rank: 69 Health & safety rank: 16 Sustainability rank: 1320. Istanbul

Economic & business rank: 35 Tourism rank: 39 Tourism policy & attractiveness rank: 25 Tourism infrastructure rank: 10 Health & safety rank: 69 Sustainability rank: 6221. Florence

Economic & business rank: 38 Tourism rank: 14 Tourism policy & attractiveness rank: 24 Tourism infrastructure rank: 47 Health & safety rank: 54 Sustainability rank: 42Photo: Shutterstock

22. Orlando

Economic & business rank: 23 Tourism rank: 2 Tourism policy & attractiveness rank: 36 Tourism infrastructure rank: 43 Health & safety rank: 101 Sustainability rank: 3523. Sydney

Economic & business rank: 16 Tourism rank: 43 Tourism policy & attractiveness rank: 68 Tourism infrastructure rank: 36 Health & safety rank: 17 Sustainability rank: 1424. Singapore

Economic & business rank: 1 Tourism rank: 29 Tourism policy & attractiveness rank: 50 Tourism infrastructure rank: 46 Health & safety rank: 1 Sustainability rank: 93Singapore ranks No. 1 for both economic & business performance and health & safety. The first measures the impact of economic development on tourism performance and the economic ability of cities to support tourism growth, such as GDP, per-capita income, employment and other demographics.

Health and safety measures political stability and social safety as well as safety against diseases and epidemics. These factors affect tourism policies such as visa requirements and immunization rules. 

25. Abu Dhabi

Economic & business rank: 32 Tourism rank: 31 Tourism policy & attractiveness rank: 16 Tourism infrastructure rank: 54 Health & safety rank: 5 Sustainability rank: 88Shutterstock

26. Athens

Economic & business rank: 59 Tourism rank: 47 Tourism policy & attractiveness rank: 14 Tourism infrastructure rank: 33 Health & safety rank: 30 Sustainability rank: 53Shutterstock

27. Venice

Economic & business rank: 73 Tourism rank: 16 Tourism policy & attractiveness rank: 18 Tourism infrastructure rank: 63 Health & safety rank: 13 Sustainability rank: 2928. Las Vegas

Economic & business rank: 42 Tourism rank: 6 Tourism policy & attractiveness rank: 41 Tourism infrastructure rank: 52 Health & safety rank: 75 Sustainability rank: 2329. Brussels

Economic & business rank: 57 Tourism rank: 17 Tourism policy & attractiveness rank: 53 Tourism infrastructure rank: 55 Health & safety rank: 21 Sustainability rank: 430. Miami

Economic & business rank: 9 Tourism rank: 10 Tourism policy & attractiveness rank: 56 Tourism infrastructure rank: 48 Health & safety rank: 107 Sustainability rank: 19Get the full index of top 100 cities and the methodology for this ranking at Euromonitor.


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