Five steps to help you identify your target audience

Attracting customers is critical to success, especially in the early stages of starting a business. Sadly, even for owners with a solid business plan, truly understanding whom they serve often takes a back seat to developing their product or service. Ironically, the two go hand in hand: having something truly exceptional to sell and knowing… Continue reading Five steps to help you identify your target audience

How to create a killer elevator pitch (with examples)

“So, what do you do?” If you’re in business for yourself, you better know how to answer that question in 30-60 seconds — about the time it takes for a short elevator ride. In entrepreneurship, every person you meet could be a potential customer or know someone who could be — if only they knew… Continue reading How to create a killer elevator pitch (with examples)

The Dirtiest Cities in the U.S.

How bad is pollution in America’s cities? Many people around the world saw a dramatic change in the state of air pollution during the spring of 2020, when streets and highways went quiet during the massive pandemic shutdown. Cities around the world experienced improved air quality—86% of cities in China experienced cleaner air than the… Continue reading The Dirtiest Cities in the U.S.

18 FSA-Eligible Products You Can Still Buy

Under the COVID-related tax relief acts, FSA plans were given greater flexibility in 2020 and 2021, with the assumption that employees would have more unused health FSA and dependent care assistant amounts.  Some of the new legislation changes included the carryover of unused amounts from 2020 and 2021 plan years, extended grace periods for incurring… Continue reading 18 FSA-Eligible Products You Can Still Buy

How to Protect Yourself From Travel Scams

It seems like any opportunity scammers can find to take advantage of consumers, they do. The latest scam capitalizes on the thousands of flights being delayed or canceled as travelers try to reschedule their flights or try to find deals for their next trip. more than 59 million Americans reported having lost money as a… Continue reading How to Protect Yourself From Travel Scams

Crypto Thrill Ride Comes With Old School Tax Bite

And now the bad news. With all the excitement surrounding cryptocurrency and non-fungible tokens, or NFTs, over the last few years, the idea of actually paying taxes on any of this stuff might not have occurred to some people. However, it has most definitely occurred to the Internal Revenue Service and they have proven quite eager… Continue reading Crypto Thrill Ride Comes With Old School Tax Bite